Meta Ads Campaign Deck

STMNPBDGDRIFTSERIES

Pre-Order Campaign — 21–25 May 2026. Drift energy. Bandung street attitude.

Campaign Overview

Limited PO Drop

A limited pre-order drop for car culture, drift, local streetwear, and Bandung youth style. Every ad clearly communicates Pre-Order system — bukan ready stock.

IDR 300K

Total Budget

5 Days

Campaign Duration

17–30

Target Age

The Drop

3 Items. 1 Drop. Drift Series.

Halfzip Drift Series

IDR 244.900

T-Shirt Drift Series

IDR 149.000

Long Sleeve Drift Series

IDR 159.000

Size: S — M — L — XL | Bundle Special Price Available

Campaign Setup

Sales Objective

Configuration

Objective: Sales
Conversion: Website
Destination: stmnpbdgmerch.com/catalog
CTA: Shop Now

Pixel Priority

1. Purchase
2. Initiate Checkout
3. Add to Cart
4. View Content

Audience

Jawa Barat + Jakarta
Age 17–30, All Gender
Bahasa Indonesia

Interests

Drift, JDM, Car Meet, Goodrides, Garasi Drift, Streetwear, Local Brands, Hypebeast, Kamengski

Budget Plan

IDR 60.000/day

Date	Budget	Focus
21 May	IDR 60.000	Launch, test 3–4 creatives
22 May	IDR 60.000	Let Meta learn, no major changes
23 May	IDR 60.000	Pause weak creative, push best 2
24 May	IDR 60.000	Add urgency: PO closing soon
25 May	IDR 60.000	Last call / final PO push

1 campaign, 1–2 ad sets max, 3–4 ads max

Moodboard

Visual Direction

Creative Direction

4 Ad Formats

01 Hero Single Image

4:5 vertical, 1080×1350. Model shot beside white car. Minimal overlay: PO OPEN / STMNPBDG DRIFT / 21–25 MAY

02 Product Carousel

6 cards: Cover → Halfzip → T-Shirt → Long Sleeve → Bundle → PO Closing. Price on each card.

03 Stories/Reels

1080×1920, 7–10s slideshow. Brand → Model → Product → Items → CTA. Overlay: PRE-ORDER SYSTEM

04 Trunk Layout

Product flat-lay in car trunk. Angle: "Complete the fit." Bundle Special Price / PO Only overlay.

Ad Copy

Copy Variants

Copy 1 — Main Launch PO OPEN — STMNPBDG DRIFT Series is here. Halfzip, Tee, and Long Sleeve with drift-inspired streetwear energy for your daily fit, car meet, and weekend run. Size: S–XL. Bundle price available. Ini Pre-Order system, bukan ready stock. Headline: STMNPBDG DRIFT — PO OPEN CTA: Shop Now

Copy 2 — Youth/Edgy New drop from STMNPBDG.Merch. DRIFT Series buat yang suka fit clean, sporty, dan tetap ada local street attitude. Halfzip / T-Shirt / Long Sleeve PO only, 21–25 May. No ready stock — order dulu, gas nanti. Headline: DRIFT Series PO 21–25 May CTA: Shop Now

Ad Copy

Copy Variants (cont.)

Copy 3 — Bundle Focus Mau ambil satuan boleh. Mau sekalian bundle, lebih worth it. STMNPBDG DRIFT Series sekarang lagi PO dengan bundled special price. Halfzip, Tee, Long Sleeve. Size S–XL. Pre-Order only — bukan ready stock. Headline: Bundle Special Price CTA: Shop Now

Copy 4 — Last Call (24–25 May) Last call buat STMNPBDG DRIFT Series. PO ditutup segera. Halfzip, Tee, dan Long Sleeve masih bisa di-order via catalog. Size S–XL. Reminder: ini Pre-Order system, bukan ready stock. Lock your size before the PO closes. Headline: Last Call PO DRIFT Series CTA: Shop Now

Headline Bank

Short Headlines

STMNPBDG DRIFT PO OPEN 21–25 MAY Bundle Special Price Halfzip / Tee / Long Sleeve Limited Pre-Order Drop Secure Your Size Bandung Street Energy Drift-Inspired Drop

Ad Set Structure

Option A vs Option B

Recommended — Simple Launch

1 Ad Set: Prospecting
Budget: IDR 60.000/day
Jawa Barat + Jakarta, 17–30
Drift/streetwear interests
Advantage+ Placements
Optimize: Purchase / IC / ATC

Advanced — With Retargeting

Ad Set 1: Prospecting
IDR 45.000/day
Same targeting as Option A

Ad Set 2: Retargeting
IDR 15.000/day
IG engagers, web visitors, ATC users

Measurement

KPI Targets

Metric	Good Sign
CTR Link	Above 1%
CPC	Lower is better, compare between ads
Add to Cart	Shows buying intent
Initiate Checkout	Stronger buying signal
Purchase	Main goal
Cost per Purchase	Compare with product margin
Landing Page Views	Check if clicks load properly

Don't judge too early. On 23 May, pause lowest performer and push budget to best creative.

Pre-Launch

Landing Page Checklist

Product name and photos
Price per item
Size options S–XL with size chart
Bundle price
PO period: 21–25 May 2026
Estimated production/shipping date
"This is Pre-Order, not ready stock"
WhatsApp / checkout / order flow
Payment method

Execution Timeline

5-Day Playbook

21 May — Launch

Go live with 3–4 creatives. Monitor delivery.

22 May — Learn

Let Meta's algorithm learn. No major changes.

23 May — Optimize

Pause weak creatives. Push budget to top 2 performers.

24 May — Urgency

Switch to "Last Call" copy. PO closing soon messaging.

25 May — Final Push

Last day. Maximum urgency. PO closes tonight.

Final Recommendation

Limited PO.
Drift Series.
Secure Your Size.

1 Campaign. Sales objective. IDR 60K/day. Jawa Barat + Jakarta, 17–30. 4 creatives. Pre-Order messaging on every touchpoint.

STMNPBDG.MERCH — Drift Energy. Bandung Pride.